Keep it short and to the point

Example: "Buy organic, free-range eggs for your restaurants" Not: "Stop the inhumane treatment of chickens in battery farms that are force-fed..."

Focus on the solution

Example: "Raise the minimum wage in Minneapolis to $15 an hour" Not: "Stop rising income inequality in Minneapolis"

Communicate urgency

Example: "Approve life-saving medication for my daughter's insurance before it’s too late"